Digitised Image

Smith, Ashley W., 1948- :News. 'Fonterra', the dairy mega co-op's new name, has been the subject of various interpretations. New Zealand Shipping Gazette, 1 September 2001.

Reference Number: DX-023-189

The cartoon consists of 3 vignettes. In the first the 'official explanation' of the word Fonterra is given as 'fon', Latin for spring and flowing, and 'terra' meaning earth. The cartoon shows cows being swept down a hill in a landslide caused by a rainstorm. In the second vignette a new vehicle is shown. It is a 'new olden fonterra ute' with udders protruding from the cabin. In the third vignette a man reading a proof has circled the 't' in Fonterra calling it a 'font error'.

Key terms:
1 image, categorised under Computer graphics, Watercolours and Cartoons (Commentary), related to Ashley W Smith, Holden (Motor vehicle), Fonterra Co-operative Group Ltd, New Zealand shipping gazette (Periodicals), Landslides, Automobiles, Storms, Trademarks, Dairy industry, Cooperative, Sport utility vehicles, Proofs (Printing) and Cows.

Part of:
Smith, Ashley W., 1948- :News. 'Fonterra', the dairy mega co-op's new name, has been the subject of various interpretations. New Zealand Shipping Gazette, 1 September 2001., Reference Number DX-023-189 (1 digitised items)

Extent: 1 digital imageJpeg image - True colour (24 bit), 118 pixels per cm.. Single art work

Conditions governing access to original: Not restricted

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