Digitised Image

1940 Evening Post advertisement for Denhard Bread, 1940

Reference Number: PAColl-7796-68

Photograph of a 1940 advertisement for Denhard Bread, titled `70 Years of Progress / Denhard Bread', displaying a chronological history, and facts and figures, about the company and its origins. Photograph taken circa 19 September 1970, by an unidentified photographer for the Evening Post.

Key terms:
1 image, related to Henry Denhard, Denhard bread, Advertising and Bread.

Part of:
Evening Post photographic prints, Reference Number PAColl-0614-2 (404 digitised items)
Evening Post :Photographic negatives and prints of the Evening Post newspaper, Reference Number PA-Group-00287 (5802 digitised items)

Extent: 1 b&w original photographic print(s)Silver gelatin print 17.4 x 14.7 cm. Horizontal imageSingle photograph

Historical Notes: Re-published in the Evening Post, 19 September 1970: `Some readers may remember, with a certain nostalgia, this newspaper advertisement that appeared in 1940, when Wellington still had 30 years to her centenary. It illustrates the fact that the history of any city is essentially the history of the people and the organisations with sufficient faith in the future of that city. The faith in Wellington of one former goldminer, Henry Denhard, took him from the West Coast to the city on the Strait. As Wellington grew so did Mr Denhard's organisation and today it is still with us, playing an important part in the daily lives of Wellingtonians'.

Conditions governing access to original: Not restricted

Inscriptions: Inscribed - Verso - bottom left: 3 cols / +4" / wcc supp / Sep 19 ; Verso - bottom right: Publication stamp: 19 Sep 1970; Verso - bottom right: Clipping from original publication: `Some readers may remember, with a certain nostalgia, this newspaper advertisement that appeared in 1940, when Wellington still had 30 years to her centenary. It illustrates the fact that the history of any city is essentially the history of the people and the organisations with sufficient faith in the future of that city. The faith [cropped] Wellington of one former goldminer, Henry Henhard, too him from the West Coast to the city on the Strait. As Wellington grew so [cropped] Mr Denhard's organisation and today it is still with us, playing an important part in the daily lives of Wellingtonians.'

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External Links:
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